A pitch advertisment proposal for a Tai Cheung’s high-end residential development in Ap Lei Chau. Our art direction project blends historical prestige with modern fashion, redefining elegance. Embracing the building’s esteemed reputation, we craft a captivating design that reflects residents’ refined tastes and sophisticated lifestyle. The fusion of classic charm and contemporary aesthetics creates a unique living experience, appealing to urbanites seeking stylish, cutting-edge spaces.
The project’s key visual features the five lines, inspired by the building’s facade. Symbolizing the unity of tradition and innovation, this iconic representation embodies the development’s commitment to elegance redefined. In addition, I designed a modern logo for Tai Cheung's social media, encapsulating their vision with contemporary aesthetics.
The project’s key visual features the five lines, inspired by the building’s facade. Symbolizing the unity of tradition and innovation, this iconic representation embodies the development’s commitment to elegance redefined. In addition, I designed a modern logo for Tai Cheung's social media, encapsulating their vision with contemporary aesthetics.
2023
Client: Earlylight
Agency: Wowwowtank
ECD: TK
Client: Earlylight
Agency: Wowwowtank
ECD: TK
Video editor: Ricky Leung
AD: Renee Li
AS: Laura Fan
Eng copy: Anson Cheung
AD: Renee Li
AS: Laura Fan
Eng copy: Anson Cheung
